The Eruption of Mount Tambora in 1815

The Eruption of Mount Tambora in 1815 The colossal emission of Mount Tambora in April 1815 was the most remarkable volcanic ejection of the nineteenth century. The emission and the waves it activated murdered countless individuals. The greatness of the blast itself is hard to understand. It has been evaluated that Mount Tambora stood roughly 12,000 feet tall before the 1815 ejection when the top third of the mountain was totally pulverized. Adding to the catastrophes gigantic scope, the tremendous measure of residue impacted into the upper air by the Tambora emission added to an odd and exceptionally dangerous climate occasion the next year. The year 1816 got known as ​the year without a mid year. The debacle on the remote island of Sumbawa in the Indian Ocean has been dominated by the emission of the fountain of liquid magma at Krakatoa decades later, incompletely in light of the fact that the updates on Krakatoa voyaged rapidly by means of broadcast. Records of the Tambora emission were impressively rarer, yet some distinctive ones do exist. A chairman of the East India Company, Sir Thomas Stamford Bingley Raffles, who was filling in as legislative head of Java at that point, distributed a striking record of the fiasco dependent on composed reports he had gathered from English merchants and military work force. Beginnings of the Mount Tambora Disaster The island of Sumbawa, home to Mount Tambora, is situated in present-day Indonesia. At the point when the island was first found by Europeans, the mountain was believed to be a wiped out fountain of liquid magma. Notwithstanding, around three years before the 1815 ejection, the mountain appeared to spring up. Thunderings were felt, and a dim smoky cloud showed up on the culmination. On April 5, 1815, the spring of gushing lava started to eject. English dealers and pilgrims heard the sound and from the outset believed it to be the terminating of gun. There was a dread that an ocean fight was being battled close by. The Massive Eruption of Mount Tambora On the night of April 10, 1815, the emissions strengthened, and a huge significant ejection started to blow the fountain of liquid magma separated. Seen from a settlement around 15 miles toward the east, it appeared that three sections of flares shot into the sky. As per an observer on an island around 10 miles toward the south, the whole mountain seemed to transform into fluid fire. Stones of pumice in excess of six creeps in distance across started to descend upon neighboring islands. Rough breezes moved by the emissions struck settlements like ​hurricanes, and a few reports asserted that the breeze and sound-activated little quakes. Waves radiating from the island of Tambora devastated settlements on different islands, murdering a huge number of individuals. Examinations by cutting edge archeologists have discovered that an island culture on Sumbawa was totally cleared out by the Mount Tambora emission. Composed Reports of Mount Tamboras Eruption As the ejection of Mount Tambora happened before correspondence by broadcast, records of the calamity were delayed to arrive at Europe and North America. The British legislative leader of Java, Sir Thomas Stamford Bingley Raffles, who was learning a gigantic sum about the local occupants of the nearby islands while composing his 1817 book History of Java, gathered records of the ejection. Pools started his record of the Mount Tambora emission by taking note of the disarray about the wellspring of the underlying sounds: The principal blasts were heard on this Island at night of the fifth of April, they were seen in each quarter, and proceeded at stretches until the next day. The commotion was in the principal occurrence all around ascribed to inaccessible gun; to such an extent, that a unit of troops were walked from Djocjocarta [a close by province] in the desire that a neighboring post was assaulted. Also, along the coast pontoons were in two occasions dispatched in mission of an alleged boat in trouble. After the underlying blast was heard, Raffles said it was assumed that the emission was no more prominent than other volcanic ejections in that area. In any case, he noticed that on the night of April 10 amazingly noisy blasts were heard and a lot of residue started to tumble from the sky. Different workers of the East India Company in the district were guided by Raffles to submit reports about the fallout of the ejection. The records are chilling. One letter submitted to Raffles portrays how, on the morning of April 12, 1815, no daylight was obvious at 9 a.m. on a close by island. The sun had been altogether darkened by volcanic residue in the air. A letter from an Englishman on the island of Sumanap portrayed how, on the evening of April 11, 1815, by four oclock it was important to light candles. It stayed dull until the following evening. Around fourteen days after the ejection, a British official sent to convey rice to the island of Sumbawa made an examination of the island. He revealed seeing various cadavers and across the board annihilation. Nearby occupants were getting sick, and many had as of now passed on of yearning. A neighborhood ruler, the Rajah of Saugar, gave his record of the calamity to British official Lieutenant Owen Phillips. He depicted three segments of blazes emerging from the mountain when it ejected on April 10, 1815. Obviously portraying the magma stream, the Rajah said the mountain began to seem like an assemblage of fluid fire, expanding itself toward each path. The Rajah likewise depicted the impact of the breeze released by the emission: Somewhere in the range of nine and ten p.m. remains started to fall, and not long after a savage tornado followed, which blew down about each house in the town of Saugar, conveying the tops and light parts alongside it. I n the piece of Saugar connecting [Mount Tambora] its belongings were considerably more fierce, destroying by the roots the biggest trees and conveying them into the air along with men, houses, steers, and whatever else went in close vicinity to its impact. This will represent the massive number of gliding trees seen adrift. The ocean rose about twelve feet higher than it had ever been known to be previously, and totally ruined the main little spots of rice arrives in Saugar, clearing ceaselessly houses and everything inside its scope. Overall Effects of the Mount Tambora Eruption In spite of the fact that it would not be clear for over a century, the ejection of Mount Tambora added to one of the most noticeably terrible climate related catastrophes of the nineteenth century. The next year, 1816, got known as the Year Without a Summer. The residue particles impacted into the upper air from Mount Tambora were conveyed via air flows and spread over the world. By the fall of 1815, shockingly shaded nightfalls were being seen in London. What's more, the next year the climate designs in Europe and North America changed definitely. While the winter of 1815 and 1816 was genuinely conventional, the spring of 1816 turned odd. Temperatures didn't ascend true to form, and freezing temperatures persevered in certain spots well into the late spring months. Across the board crop disappointments caused hunger and even starvation in certain spots. The emission of Mount Tambora subsequently may have caused across the board setbacks on the contrary side of the world.

A Summary Of Women In Prison Criminology Essay

A Summary Of Women In Prison Criminology Essay Womens portion is one of the quickest developing sections of jail populace everywhere throughout the world, however particularly in the United States. The expanding measures of ladies are secured detainment facilities because of various reasons. A great deal of ladies in detainment facilities are medicate addicts who initially ingested medications to get away from an existence of trouble and youth injury. A great deal of were discovered being as donkeys in drugs exchanges. Additionally the fundamental piece of ladies in jail has been casualties of aggressive behavior at home some time in their lives. About all of detained ladies are from poor and common laborers families. Here are normal socioeconomics of ladies in jail, introduced by Anti-bigot bunch Committee to End the Marion Lockdown. During the years 1980 and 1993, the female populace of jail expanded almost 313%, simultaneously men increment 182% during a similar period. In 1993 the quantity of ladies was 5.8% of the absolute jail populace and 9.3% of the entire prison populace. Ladies detainees are isolated this way: African American ladies 46%, White ladies 36%, and Hispanic Women 14%. Most of imprisoned ladies are poor. So 53% of ladies in detainment facilities and 74% of ladies in prisons were jobless before imprisonment. The detaining of ladies affects her family. 67% of ladies in penitentiaries are moms of youngsters who are under 18. 70% of these ladies (and just half of men) had guardianship of their reliant kids before detainment. Measurements shows that 6% of ladies are pregnant right when they go to jail. A major measure of detained ladies had abusive behavior at home. 32% of detained ladies (almost 4,000 ladies) are in penitentiaries on account of murders of their spouses, exes or sweethearts. http://www-unix.oit.umass.edu/~kastor/strolling steel-95/ws-ladies in-prison.html Ladies in jail experience the ill effects of viciousness, separation and other sort of shameful acts. It is realized that 57% of detained ladies have had extreme and drawn out sexual and physical maltreatment. (3 Cristina Rathbone, A World Apart, Random House, May 2005, p. 22.). Being in jail, ladies are objects of sexual unfortunate behavior from restorative staff and different detainees. (4 GAO report Women in Prison: Sexual Misconduct by Correctional Staff June 1999, p.9). People are similar exposed to detainment yet little consideration has been given to the different needs and issues of detained ladies rather than those of men. This oversight may mirror the way that ladies detainees are a little minority of the general jail populace: just four percent around the world. All through the world, the systems in jail are almost consistently made for the lion's share male jail populace and that is the reason they dont accommodate the ladies needs. Female detainees have diverse mental, physical, and enthusiastic necessities, not equivalent to men have. Detainment facilities might be not able to offer satisfactory maternity and bet natal consideration, or suitable access to female cleanliness items. Ladies can have various requirements identifying with issues, for example, substance dependence, psychological well-being, and outrage the board, sexual or physical maltreatment. Ladies in jails have a more significant level of mental illnesses and are bound to have been survivors of a wide range of maltreatment than everyone and are at higher danger of self-mischief and self destruction. They may react contrastingly to security systems and require less cruel types of physical limitation. In mixedsex detainment facilities the security system might be lopsidedly harsher for ladies since it is intended for men. Most ladies in jail are moms as well as the fundamental carer for kids, in this manner it is especially significant that ways be found of helping them to keep up family ties. Research shows that custodial sentences are not suitable for some ladies and not compelling in decreasing culpable or reoffending. The experience of detainment can have harming impacts for the two moms and their kids and can intensify psychological well-being issues or tricky medication or liquor dependence among ladies in jail. In this way, here is a depiction of all degrees of detainment, the portrayal of womens life in jail and the predetermination of offspring of ladies in jail. 1. Capture of a lady. Cops may not ask whether the lady they are capturing has youngsters or permit her an opportunity to disclose to the kids what's going on or make game plans for their consideration. This expands the tension of the two kids and moms and makes the capture increasingly hard for the official. 2. Pre-preliminary confinement. Ladies might be bound to be put in pre-preliminary detainment than men. This is on the grounds that on the markers used to decide a people probability of slipping away before preliminary, (for example, secure business and claiming or leasing property in ones own name) ladies will in general come out lower. Factors, for example, caring obligations are not considered. Regardless of whether a lady is absolved at preliminary, she may have lost her employment, her home or her place on emotional well-being or medication recovery programs meanwhile. For kids, having a mother put in pre-preliminary confinement has huge numbers of indistinguishable impacts from having a mother detained following conviction. 3. Condemning. In spite of their factually little extent in the general jail populace, the pace of detainment of ladies is expanding quickly. The explanations behind this seem, by all accounts, to be changes in condemning strategy and law implementation needs, instead of an adjustment in the sum or seriousness of wrongdoing where ladies are included. Seriousness of sentence. Perspectives towards ladies hoodlums may prompt harsher sentences, including detainment for offenses for which men would not be detained. Some oppression ladies mirrors the social culture as opposed to explicitly the criminal equity framework: consequently negating social mores may prompt ladies being condemned. Sort of wrongdoing. In many nations, ladies are in jail for peaceful, property or medication offenses. For the most part, ladies have a lower inclusion in genuine savagery, criminal harm and expert wrongdoing. Length of sentence. In numerous nations, a generally high extent of female detainees seem to carry out genuinely short jail punishments. It ought to be borne at the top of the priority list that a short sentence, for instance a half year, might be similarly as problematic as a more drawn out sentence for a lady detainee, who may lose her kids, her employment, and her home because of the sentence. 4. Penitentiaries. The number, type, topographical area and dispersion of national jails will influence the nature of womens detainment. The arrangement in a nation is normally a pragmatic matter of the assets accessible, and furthermore mirrors the reformatory way of thinking of that nation. A few elements are delineated beneath. Area. Since there are less female detainees there are less single-sex jails for ladies. Ladies who are held in single-sex detainment facilities are in this manner bound to be held significant distances from their families and networks than men, making visiting and the upkeep of family ties progressively troublesome. This is particularly dangerous for ladies who were the sole carers of ward kids before their detainment. It likewise influences other explicit classifications of female detainees, for example, adolescents, whose numbers are significantly littler. Level of security. Levels of security in jail are for the most part set up to stop men getting away, which may imply that penitentiaries are excessively harsher for ladies. What's more, the more modest number of womens jails contrasted with mens implies that there is less chance to give organizations of various security groupings. The detainment facilities systems will be controlled by the most extreme security necessity, implying that numerous ladies will be held by a security arrangement that is stricter than could be legitimized by any evaluation of the hazard that they present. Mutual offices. Ladies with various requirements and a past filled with culpable might be improperly held together under a similar security system. Now and then ladies anticipating preliminary are held with ladies who have been condemned, which is in opposition to best practice. Ladies who are confined in detainment facilities which likewise hold men might be required to share offices and go to classes with male detainees. This is certainly not a reasonable situation for ladies who have encountered manhandle or require severe detachment from men. Congestion. Jails are frequently packed and offer diminished exercise offices, and time spent out of cells. This weight may likewise lessen the quantities of accessible rehabilitative projects instructive, professional, directing just as of medication and liquor reliance programs. Instruction, preparing and work. Detainment facilities may offer a scope of instructive and work openings obligatory work or intentional work (either paid or unpaid). In single-sex detainment facilities where there are hardly any ladies, access to instruction, preparing and work openings might be seriously restricted. In blended sex penitentiaries ladies might be required to go to classes or work with male detainees. This might be unsatisfactory and in any event, compromising for certain ladies. In certain nations, ladies detainees are given generally female employments, for example, providing food or sewing. This isn't an issue if there is a business opportunity for such abilities outside the jail yet employments ought not be designated basically due to the sexual orientation of the detainee. Ladies whose youngsters live with them in jail will most likely be unable to work or take training courses if there are no childcare offices. Open doors for detainees anticipating preliminary and condemned detainees may likewise contrast altogether. 5. Physical wellbeing human services General wellbeing and human services. Ladies detainees endure poor physical and psychological well-being at rates and with a seriousness far surpassing those of male detainees or of ladies in everyone. A portion of this might be identified with the reasons why they have been detained, for instance medicate use and thus sedate reliance and related medical issues. Sexual maltreatment and abuse of ladies previously and during detainment can prompt gynecological issues, HIV and other sexuall

Kiip

Kiip INTRODUCTIONMartin: Hi, today we are in San Francisco with Brian from Kiip. Brian, who are you and what do you do?Brian: Im the founder and CEO of Kiip and Kiip is a rewards platform thats embed about 3.000 apps today. It actually takes these moments of achievement, that we call it, so when you level up in a game, or you finish a to do, or you log a run, in that moment, instead of putting an annoying ad there we say Hey, why dont we actually reward you with something from a brand that you might like.Martin: Great.Martin: You are quite young and you started your company around about 3 years ago. Can you tell us a little bit more about the background of yourself?Brian: I was born and raised at Vancouver, Canada originally and I actually moved down to San Francisco to work in a company called Digg. Digg at the time was very big, it was about the same size if not bigger than Reddit. But unfortunately Digg actually ended up losing and I actually got laid off six months into the job. Now, after I got laid off, it was when I kind of found myself with extra time and I was trying to come up with something to do next, and thats when I got the idea for Kiip. And I came up with the idea, met some venture capitalists, ended up raising like a seed round, and started the company then. Im also a little bit younger than normal, I skipped four grades in elementary school and high school, so I graduated college when I was 18. So, I started the company when I was 19.Martin: And can you tell us a little bit more about how you found this business idea?Brian: Yeah, so, I was on a flight, I remember looking to my left and to my right, they call it the idle creep, and in that moment in time I realized that there were lot of people on their phones, playing games. And what I was very curious is why gaming was so popular, why people loved it so much, and it struck me that there was this thing that people are addicted to, its kind of like this dopamine rush, this euphoria, when you leveled up or hit a high score. And, unfortunately, when I saw those moments happening, a lot of it was being abused by these banner ads. And so I said Whats the better way to actually acknowledge people when theyre in these moments of elation, or potentially to reward them to acknowledge them? I also was reading this book at the time, called Predictably irrational, and parts of the book talk about this idea of serendipitous rewards, the whole notion of surprise and delight. And I was like, I think that seems very organic, seems very natural. Why cant we make our rewards serendipitous as well? So, weve put that into the model and the rest is history, we decided to make that a core part of our model, it still is part of the model today, where every single reward someone receives is a surprise and delight, which is designed to preserve what they were doing originally wasnt, for them, to use the app to get the reward, rather using the app for the sake of using it, and the reward is more like a nice gift.Martin: Ok, understood.BUSINESS MODEL OF KIIPMartin: Lets talk about the business model, Brian. I mean, you shortly described that you have some kind of ad layer putting into games. Is there more around the business model that we need to understand?Brian: We are using something that isnt a typical ad, and its not even an ad in our opinion, its a reward. So, layers on top of these moments in time, we directly integrate with the apps on one side, on the other side we have brands that come in and want to buy into these moments. So, we actually have to have a marketplace, we have to work with both developers and the brands, which is both complex but also very unique, because to own both sides is very, very tough, but very valuable once you have it. So, now we have it, and we work with now thousands of brands as well, so they come in and say Hey, we want to buy into fitness moments, for example, they pay, what we call it, cost per engagement, which is when someone actually pu ts in the email and claims the reward, and then we revenue share that with the developer. So, theres a way for the developer to make money, the brand is able to participate in the moment when someones happy, and no one annoy them with an ad, and then the user gets something valuable. So, its like a triple win, it really is a win-win-win.Martin: Great. When you started launching the company, how did you acquire the first big advertisers or maybe the developers? And how did you sort this hen-egg problem?Brian: When we brought in our first investors, one of them was obviously the venture capitalist that lead the round, but we also brought on some brand and agency folks. And one of them was founder and CEO of company called Popchips, which was a boutique snack brand, it still is doing very, doing quite well in the US; and then also the CMO of Vitaminwater. And so, those two actually brought on our first customers: Popchips and Vitaminwater. So, I think in the beginning its good to have bit of favoritism, you bring in people who like your model and they want to be able to help you and then, obviously, the next challenge is to make sure you deliver for them. So we did, and so those two were the first two brands. In the terms of the developers’ side, it was just a matter of emailing everybody we could find andMartin: So, quite easy?Brian: It wasnt that easy necessarily because we had to email like a hundred people and we finally got a few developers integrate. So, we had our first few developers and we had our first two brands, and thats whats kicked it all off.Martin: Ok, great.CORPORATE STRATEGYMartin: Lets talk about the corporate strategy. From my perspective, you have kind of advertising market, several kind of devices that you can target, web, mobile etc. And on the other hand you have different types of, lets say, payment modes, like CPM, CPC, and maybe your type of reward. How do you plan to go forward, do you plan to stay in this so-called niche of, I call it reward mobile advertising, or do you plan to branch into other kind of mobile marketing spheres, for example?Brian: We want to be really good in one thing, and that is delivering this content at the right moment. You can be safe to assume that we will expand by looking at more moments, so, find other verticals, like travel, finance, sports, on top of the ones that we already have, like games, fitness, music, food, and productivity. And then other platforms, so imagine wearables or even consoles, or other screens, even your watch, these are things that we have begun to experiments with rewards in. I think theres enough room for our niche to be across every vertical and every platform, the other area we begin to expand into is looking at Kiip as.., almost using Kiip in an entirely different way. So, today brands and developers use us for monetization and for brand engagement. But, what weve realized was that what we were doing around rewards also helped a lot with loyalty and rewa rding. And so we actually are starting to apply the platform in loyalty purposes. So, essentially to replace loyalty programs with something thats more about instant gratification. So, Kiip essentially has become more of a platform play, there are a lot of brands as well. So, theres a lot to do in the reward and the moment category, and we are, I think, the leading company that showed people what that potential is. The sooner we go into other categories of mobile marketing, I think wed begin to dilute our value proposition, and I think thats one of the things we were very good at. We should be focusing on early moments and owning them.Martin: So you believe that the market for this reward based advertising is large enough to grow?Brian: I would say its less of the reward, and more about the moment. So, what we put in that moment is totally up to us. We can put a reward in there, we can put content in there, we can put a coupon, we can put a gift card, we can put more access, we can put, you name it, video, we can do whatever we want. The whole point is in owning this moment and weve started to do that quite aggressively on mobile, but I think owning it even more aggressively in platforms that are not just the device are very, very important for our growth.MARKET DEVELOPMENTMartin: Brian, when we are looking at the market for advertising, and just put us in the perspective of a big advertiser, who wants to put some money on the people. What are the main criteria for him to choose one of the specific marketing channels? And second question would be would the advertiser more look for an, lets say, one stop shop for advertising, where he can put all the money in different channels, or would he rather work together with different types of channels, for example you using as one?Brian: Its a great question. I think theyll always want different things. Ive always seen the pendulum swinging where some people want to consolidate at one stop shop and then they realize th at that one stop shop has control over their pricing and they dont see the transparency, they go back to having multiple partners, they do the multiple partners and they go to this too much logistical complication than they need to go back to one stop shop So, theres always going to be a place for both. Ive never really seen a marketing consolidated towards going for either. There are certainly benefits and disadvantages to both, but I think the truth that were trying to hold here is that theres no one thats been able to figure out the alternative to the banner ad. When you look at the banner ad, no one really wants to click on it on purpose, at least on phones, and so the fact that we are alternative, and potentially the answer to the challenges that theyve been experiencing on mobile engagement, makes us very indispensable. So think of us as like, everyone owns a wired telephone, but when the first cell phone came up, its not like you needed it. But when you started trying it out, you realized that it was a great alternative to being wired to the wall. And were able to provide that alternative. I think banner ads is like traditional solution, the lazy solution, but once you see what could be possible using a new type of engagement, it becomes very powerful.Martin: You are quite big already, but what are the major challenges that you are facing right now?Brian: I think the challenges are more about focusing on the platform, as we know that brands will want to buy into, its almost like trying to predict. So it was like, I would put a lot of money and investment into wearables, and see how we can play in those OS, but what if brands dont really care about that. What if they end up, and many data points are proving that even though everybody thinks thats where brands will go, they might end up doing some really retarded move, or they go back and do basic stuff. So, I dont know and you just have to bet on something. So, were going to bet on it anyways, and were g oing to move the market that way, but those are some of the challenges, making sure we focus on the right areas. And the other challenges are actually less so about marketing and customers, theres always money, theres always customers, we have no problem getting them, its more internal, about hiring and getting the right people. So, its almost as sometimes you can get as many customers as you want, but if you dont have the people in the company that are actually being able to manage that demand, than its a huge problem.Martin: And how did you check your assumptions that the customers, the advertisers want x and not y?Brian: For now, we have the luxury of doing it after weve noticed a bit of the trends. For example video, weve started doing video recently just because we knew that there was so much demand, and this was actually seven months delayed. Like, we noticed the demand in January, and then we started actually launching the product in July, and then we just announced it this m onth. So, we could be a little slower, but the thing is, especially when you know that you have an entranced way for brands to spend money on you, I think at the beginning, when youre at the earlier stages at the company, you got to try everything. For now its, we dont have to try everything, we just have to make sure that if we do try something, we invest well into it, and thats really the key.Martin: How do you manage, from the logical point, lets say the flagship products that already worked, and with some kind of new products that youre testing just the hypothesis on?Brian: Our rule, generally, is that we know that that product, at least within the next 2-3 months will lead us to some imminent revenue, we will invest in it, right, so within 2 or 3 months, and then also if I have the gut feeling. Honestly, at the end of the day, if I think that something might work out of it, then we will go for it. Theres really no other way to tell some times.ADVICE TO ENTREPRENEURS FROM BRIAN WONG In San Francisco (CA), we meet founder and CEO of Kiip, Brian Wong. He shares his story how he came up with the idea and founded his company, how the current business model works, as well as Brian provides some advice for young entrepreneurs.The transcript of the interview is included below.INTRODUCTIONMartin: Hi, today we are in San Francisco with Brian from Kiip. Brian, who are you and what do you do?Brian: Im the founder and CEO of Kiip and Kiip is a rewards platform thats embed about 3.000 apps today. It actually takes these moments of achievement, that we call it, so when you level up in a game, or you finish a to do, or you log a run, in that moment, instead of putting an annoying ad there we say Hey, why dont we actually reward you with something from a brand that you might like.Martin: Great.Martin: You are quite young and you started your company around about 3 years ago. Can you tell us a little bit more about the background of yourself?Brian: I was born and raised at Vanco uver, Canada originally and I actually moved down to San Francisco to work in a company called Digg. Digg at the time was very big, it was about the same size if not bigger than Reddit. But unfortunately Digg actually ended up losing and I actually got laid off six months into the job. Now, after I got laid off, it was when I kind of found myself with extra time and I was trying to come up with something to do next, and thats when I got the idea for Kiip. And I came up with the idea, met some venture capitalists, ended up raising like a seed round, and started the company then. Im also a little bit younger than normal, I skipped four grades in elementary school and high school, so I graduated college when I was 18. So, I started the company when I was 19.Martin: And can you tell us a little bit more about how you found this business idea?Brian: Yeah, so, I was on a flight, I remember looking to my left and to my right, they call it the idle creep, and in that moment in time I realiz ed that there were lot of people on their phones, playing games. And what I was very curious is why gaming was so popular, why people loved it so much, and it struck me that there was this thing that people are addicted to, its kind of like this dopamine rush, this euphoria, when you leveled up or hit a high score. And, unfortunately, when I saw those moments happening, a lot of it was being abused by these banner ads. And so I said Whats the better way to actually acknowledge people when theyre in these moments of elation, or potentially to reward them to acknowledge them? I also was reading this book at the time, called Predictably irrational, and parts of the book talk about this idea of serendipitous rewards, the whole notion of surprise and delight. And I was like, I think that seems very organic, seems very natural. Why cant we make our rewards serendipitous as well? So, weve put that into the model and the rest is history, we decided to make that a core part of our model, it still is part of the model today, where every single reward someone receives is a surprise and delight, which is designed to preserve what they were doing originally wasnt, for them, to use the app to get the reward, rather using the app for the sake of using it, and the reward is more like a nice gift.Martin: Ok, understood.BUSINESS MODEL OF KIIPMartin: Lets talk about the business model, Brian. I mean, you shortly described that you have some kind of ad layer putting into games. Is there more around the business model that we need to understand?Brian: We are using something that isnt a typical ad, and its not even an ad in our opinion, its a reward. So, layers on top of these moments in time, we directly integrate with the apps on one side, on the other side we have brands that come in and want to buy into these moments. So, we actually have to have a marketplace, we have to work with both developers and the brands, which is both complex but also very unique, because to own both s ides is very, very tough, but very valuable once you have it. So, now we have it, and we work with now thousands of brands as well, so they come in and say Hey, we want to buy into fitness moments, for example, they pay, what we call it, cost per engagement, which is when someone actually puts in the email and claims the reward, and then we revenue share that with the developer. So, theres a way for the developer to make money, the brand is able to participate in the moment when someones happy, and no one annoy them with an ad, and then the user gets something valuable. So, its like a triple win, it really is a win-win-win.Martin: Great. When you started launching the company, how did you acquire the first big advertisers or maybe the developers? And how did you sort this hen-egg problem?Brian: When we brought in our first investors, one of them was obviously the venture capitalist that lead the round, but we also brought on some brand and agency folks. And one of them was founder a nd CEO of company called Popchips, which was a boutique snack brand, it still is doing very, doing quite well in the US; and then also the CMO of Vitaminwater. And so, those two actually brought on our first customers: Popchips and Vitaminwater. So, I think in the beginning its good to have bit of favoritism, you bring in people who like your model and they want to be able to help you and then, obviously, the next challenge is to make sure you deliver for them. So we did, and so those two were the first two brands. In the terms of the developers’ side, it was just a matter of emailing everybody we could find andMartin: So, quite easy?Brian: It wasnt that easy necessarily because we had to email like a hundred people and we finally got a few developers integrate. So, we had our first few developers and we had our first two brands, and thats whats kicked it all off.Martin: Ok, great.CORPORATE STRATEGYMartin: Lets talk about the corporate strategy. From my perspective, you have kind of advertising market, several kind of devices that you can target, web, mobile etc. And on the other hand you have different types of, lets say, payment modes, like CPM, CPC, and maybe your type of reward. How do you plan to go forward, do you plan to stay in this so-called niche of, I call it reward mobile advertising, or do you plan to branch into other kind of mobile marketing spheres, for example?Brian: We want to be really good in one thing, and that is delivering this content at the right moment. You can be safe to assume that we will expand by looking at more moments, so, find other verticals, like travel, finance, sports, on top of the ones that we already have, like games, fitness, music, food, and productivity. And then other platforms, so imagine wearables or even consoles, or other screens, even your watch, these are things that we have begun to experiments with rewards in. I think theres enough room for our niche to be across every vertical and every platform, the othe r area we begin to expand into is looking at Kiip as.., almost using Kiip in an entirely different way. So, today brands and developers use us for monetization and for brand engagement. But, what weve realized was that what we were doing around rewards also helped a lot with loyalty and rewarding. And so we actually are starting to apply the platform in loyalty purposes. So, essentially to replace loyalty programs with something thats more about instant gratification. So, Kiip essentially has become more of a platform play, there are a lot of brands as well. So, theres a lot to do in the reward and the moment category, and we are, I think, the leading company that showed people what that potential is. The sooner we go into other categories of mobile marketing, I think wed begin to dilute our value proposition, and I think thats one of the things we were very good at. We should be focusing on early moments and owning them.Martin: So you believe that the market for this reward based a dvertising is large enough to grow?Brian: I would say its less of the reward, and more about the moment. So, what we put in that moment is totally up to us. We can put a reward in there, we can put content in there, we can put a coupon, we can put a gift card, we can put more access, we can put, you name it, video, we can do whatever we want. The whole point is in owning this moment and weve started to do that quite aggressively on mobile, but I think owning it even more aggressively in platforms that are not just the device are very, very important for our growth.MARKET DEVELOPMENTMartin: Brian, when we are looking at the market for advertising, and just put us in the perspective of a big advertiser, who wants to put some money on the people. What are the main criteria for him to choose one of the specific marketing channels? And second question would be would the advertiser more look for an, lets say, one stop shop for advertising, where he can put all the money in different chann els, or would he rather work together with different types of channels, for example you using as one?Brian: Its a great question. I think theyll always want different things. Ive always seen the pendulum swinging where some people want to consolidate at one stop shop and then they realize that that one stop shop has control over their pricing and they dont see the transparency, they go back to having multiple partners, they do the multiple partners and they go to this too much logistical complication than they need to go back to one stop shop So, theres always going to be a place for both. Ive never really seen a marketing consolidated towards going for either. There are certainly benefits and disadvantages to both, but I think the truth that were trying to hold here is that theres no one thats been able to figure out the alternative to the banner ad. When you look at the banner ad, no one really wants to click on it on purpose, at least on phones, and so the fact that we are altern ative, and potentially the answer to the challenges that theyve been experiencing on mobile engagement, makes us very indispensable. So think of us as like, everyone owns a wired telephone, but when the first cell phone came up, its not like you needed it. But when you started trying it out, you realized that it was a great alternative to being wired to the wall. And were able to provide that alternative. I think banner ads is like traditional solution, the lazy solution, but once you see what could be possible using a new type of engagement, it becomes very powerful.Martin: You are quite big already, but what are the major challenges that you are facing right now?Brian: I think the challenges are more about focusing on the platform, as we know that brands will want to buy into, its almost like trying to predict. So it was like, I would put a lot of money and investment into wearables, and see how we can play in those OS, but what if brands dont really care about that. What if they end up, and many data points are proving that even though everybody thinks thats where brands will go, they might end up doing some really retarded move, or they go back and do basic stuff. So, I dont know and you just have to bet on something. So, were going to bet on it anyways, and were going to move the market that way, but those are some of the challenges, making sure we focus on the right areas. And the other challenges are actually less so about marketing and customers, theres always money, theres always customers, we have no problem getting them, its more internal, about hiring and getting the right people. So, its almost as sometimes you can get as many customers as you want, but if you dont have the people in the company that are actually being able to manage that demand, than its a huge problem.Martin: And how did you check your assumptions that the customers, the advertisers want x and not y?Brian: For now, we have the luxury of doing it after weve noticed a bit of the t rends. For example video, weve started doing video recently just because we knew that there was so much demand, and this was actually seven months delayed. Like, we noticed the demand in January, and then we started actually launching the product in July, and then we just announced it this month. So, we could be a little slower, but the thing is, especially when you know that you have an entranced way for brands to spend money on you, I think at the beginning, when youre at the earlier stages at the company, you got to try everything. For now its, we dont have to try everything, we just have to make sure that if we do try something, we invest well into it, and thats really the key.Martin: How do you manage, from the logical point, lets say the flagship products that already worked, and with some kind of new products that youre testing just the hypothesis on?Brian: Our rule, generally, is that we know that that product, at least within the next 2-3 months will lead us to some imminen t revenue, we will invest in it, right, so within 2 or 3 months, and then also if I have the gut feeling. Honestly, at the end of the day, if I think that something might work out of it, then we will go for it. Theres really no other way to tell some times.ADVICE TO ENTREPRENEURS FROM BRIAN WONGMartin: You are quite young as a founder, but you still have 3-4 years of experience. Our readers always are like first time entrepreneurs or entrepreneurs. What type of advice can you share with them? Maybe in raising capital at such a young age and maybe compare this situation that you had to the situation now. If you would start the company all over again, what are the differencesBrian: Yeah, its a great question. I would tell them that starting a company and then growing a company or scaling the company are two extremely different things. I would say, for me, starting a company is much easier, like you have the great idea, you can rally everyone around you, you get your first few customer s, you just, youre off to a great start. For some people its very hard to start, for me its easy. Scaling has been a little bit more difficult. And youre talking hiring the right people, sustaining customer growth, having right messaging in the marketplace, dealing with competitors, those are a lot of challenges you face on a latter side of the growth sort of equation. So, the advice Id give people for raising money, in the beginning, its actually not that hard. As long as you have great team, Im talking about amazing team, surround yourself with amazing people, like PhDs, geniuses, savants, whoever you can find that you think would be perfect for solving that problem, bring them in. Once you have that team, its really no question whether or not you can raise, if you have the right people, raising is always very easy conversation half. You might not have experience or track record, but if the people youre starting your company with does, then its another, much easier. So, again, I w ould say in the beginning just having right people is incredibly important. Also, try not to pigeonhole yourself too early on, so like making rules, remember every decision you seem to make, it seems that you can always change in the beginning, will affect you in year 3 or 4. Were talking things like howd you decide to price things, your first price ever, your first few customers in the execution, the first exception you ever made. All those things, as much as you dont thing count now, matter a lot. Around 4 years later, we still find ourselves asking, scratching our heads as to why we made certain decisions in year 1 and year 2, wishing that we would make it differently, which, again, isnt a huge deal, but little things like just deciding what the anchor price was will affect your revenues in millions. Its basically how, thats how this tiny decision that seems in the beginning would be a huge impact over 3 or 4 years.Martin: If you are put in the same situation today, what would yo u do different when raising money?Brian: I think the markets are fundamentally different today than they were four years ago. If I were to attempt to start to raise money now, I think the challenge is really making it sure that you cut through the clutter and the noise, theres too many people solving too many amazing problems. And today, I would say, honestly try to use the new sources of capital, whether it be angel list, or all the crowd funding guys, these are some areas that you could potentially explore to raise capital in a different way. I almost feel like crowd funding is a better model for some companies that can get preorders and use the demand to fund the product. But there are other companies that do need traditional sources of venture capital. As sexy as venture capital might seem, there are other ways to raise money today that are actually better for you. Venture capital has its place, but only for certain profile companies.Martin: What other types of business models a re, would be angel list, for example, applicable?Brian: I think angel is applicable if youre like a celebrity and people know of you and you just press a few buttons and you just raise like $300.000 in one go, which by the way, is very easily done if you have done something before and youre well-known in the ecosystem. If youre brand new, it is almost impossible. Ive seen people Hey, follow my company, Im like Im not following your company, I dont even know you. So, its like, there are things that will work on angels, and things that wont, and then, sometimes theres this pipe dream of the breakout company, and youre like why is he like golden child and all of a sudden everybodys pouring money. Its just, numbers-wise it just isnt going to work out for everyone. Out of the batch of YC companies, out of the batch of the ones that are favorite, out of the ones that end up showing traction by the end of the day, those are the types of companies that will end up getting funding via that m odel. But I think, honestly, if you end up befriending, in a good way, sort of like really accomplished entrepreneurs that have exited, that have a lot of liquid capital, in fact the best way to raise is actually to find the exited entrepreneurs that have too much money to throw around and dont mind throwing 50k, 100k into a round. All of the sudden, you have three of them, you have 300k. And thats more than enough to start, in my opinion, to proof an idea. So, the exited ones are the ones that will have the type of capital that can fund you in the beginning.Martin: What would be your advice on, if you built the minimum viable product, what are the key variables that you should test? In order to get, after youre getting the 300kBrian: Its really hard for the MVP, especially because you can test it with some customers Sometimes your customers dont even know what they want, so its always both sides. You get the feedback from your customers of whether or not they want to use it, and th en you find out later on that because it was so new, they didnt even know what they needed it when you first tested it. And then maybe later on they need it, like they need it like crack, they had no idea. So, I would say that the most important things are whether or not people are using it the way that you imagined they would use it, and then find out why they arent using it the way you imagined them to use it, and then use the input of how theyre using it to inform other product decisions. Because, my favorite stories come from this guy, Stewart Butterfield, that started Flickr. And then recently Slack, which is this really popular enterprise communication tool. Every time hes created these two very, very successful companies, its come from something else. So, when he started Flickr, it came from his games company, it ended up, this sharing of photos ended up becoming the Flickr product. And then for Slack, he started another games company, that didn’t work out, and then he star ted Slack again. Its almost like his model is: let me start a games company and everything else that comes with it just becomes a product, ends up becoming way more successful. Slack is being valued to almost a billion dollars now. Thats like, there are so many stories that Ive seen, not just Stewart, where they would create one thing, and the entrepreneur thinks this is one thing, and then the use case that people have of it, that ends up becoming the really successful use case, because theyre so focused on that one thing they forget to see how everybody else is using it. And then, the other use cases usually are the ones that might be the billion dollar company hiding in there. And the genius entrepreneurs are the ones that can identify that.Martin: But still, if their cash is not sufficient for having this kind of pivot, and showing some traction in this new business model, some VCs might not put money in there.Brian: But thats why you need to surround yourself with geniuses. The y can identify these things, and No, listen, you might think you have this, but you actually have this. And you need people around you that can kind of come up with those ground shattering, some sort of insights, because, too often when youre in it yourself, like myself, Im in it all the way, like really deep, its very hard for me to float up to the top and go Oh, yeah, what do we have here? Its very, very difficult, almost impossible. So, the people who are around you that can do that, or the ones that are very valuable to you.Martin: You started quite fast in the school. Are there any tips on productivity you can share with entrepreneurs?Brian: My productivity tips from year 1 to now are very different. So, year 1 is, you have no such things as sleep, you have no such thing as rest, every day counts, every minute counts. Now, its still the case, but you really need to find sole and almost space to let yourself wonder and think about things that help your business grow. Because, in the beginning, you already know your game plan. You have everything laid out, to build the company and once thats done, the company is built, has its foundation, has its revenue streams, has its sort of operational infrastructure, but now, once those things are all built, like you can bury yourself in that stuff every single day, you need to have enough time to think about what are the next products, what are the next customers, what are the big picture items we need, what are the big partnerships we need to do? You need to give yourself that extra room, which means things like not burring yourself at work just for the sake of burying yourself at work, its very easy to do that. Its very easy to stay at the office until 11pm, midnight, every day. But does that mean that youre more productive than the next guy? Probably not. You need to have that extra room to be able to see the big picture for your company as well.Martin: Might this be from your perspective one of the reasons why VC sometimes exchange in the CEO, because he might not change from this kind of Im focused on the first product, get it ship and thats it, but cannot be, its not able to take step back and think about corporate strategy and what are the next products, roadmap, etc.Brian: I cant really comment on that or know what the decision-making process is like, but I feel like I can certainly understand why some founders and CEOs decide to do certain things because they have different objectives that they enjoy spending time on. The good news is that, because I have a business degree, and I also love operating and I love being visionary at the same time. I think both of those things land nicely, I just need to acknowledge things more explicitly early on and hire operating goals, and thats what were doing right now, so were really in the middle of it right now. I think 4 years later, because Im still here, I think Im hopefully doing something ok, but theres a lot to keep in mind as a company grows .Martin: You said in the beginning that you really should focus on having rock star, super geniuses on your team. Is there some kind of rule that you identified for the number, the size of the team, and what are the criteria for such super geniuses. Whether its really only PhD, something like this, or whether you put it more on other criteria?Brian: I dont just mean PhDs, Im talking of people who have done it before, or very interested in that one single area, very entrepreneurial, maybe have the same drive as you. Those guys work really well when youre between like 3 to 7 or maybe 10 people. The moment you pass 10 people, the moment you got like 15 people maybe, youre going to lose some of these people, because they want to be part of something early on. So when I say in the early days, having those people to support now, maybe you dont want to hire another ridiculous, early stage, savant guy, because they wont survive at a 70 person company. Theyre just not designed to be in a lat er stage business. So theres different types of people you want to hire. Now, what you need is loyalty, what you need is very, almost machine like efficiency, which will come from people who have done this before, and also are very used to scaling vs. the ambiguity of the start. And so the good news is that those people wouldnt have joined your company in year 1 or year 2, but they will join your company in year 3 or year 4, which is whats happening now.Martin: And how do you find this type of savants, for example?Brian: You got to hang out with really smart people. These are big events, these are like going to things like TED, these are going to things like Davos, these are going to things like DLD, founders, all this really big events, you want smart people like that, and also three intros. Usually, smart people hang out with some people. So, once you get to know one or two or three, they all hang out in different areas and you end up getting to know them, stuff like that. The cha llenge today is that there are a lot of really big problems that need to be solved, and these smart guys are in definitely lot higher demand, so I think you want to find them in non-conventional sources, though I feel like the ones that already have done it in the whole Silicon Valley system, have extremely high views of how valuable they are. And Im not saying that they overvalue themselves, they certainly know exactly how much theyre worth, so they will charge a lot. But if you look at a guy whos a recent PhD in like University of Florida, or some random place in the US, they have no idea how cool they are, you want to find these people. Those are the guys, and gals, Im sure can be able to help you, and may not understand how they fit in the startup ecosystem yet.Martin: Ok. Imagine a friend of yours ask yourself: Brian, what is your most valuable advice that you can give me when I want to start my own company? What would you tell him?Brian: Single, most valuable piece of advice: ask a lot of people for a lot of help. Just ask people. Im talking like, even if you didnt think that person would respond to your email, just email them and ask them for help, because asking, I think, is very underrated, and you never know whats going to happen. And you might be, some parameters of your network or your intelligence, like me, I think Im not even that smart when it comes to lot of things were trying to attack, but just the fact that I ask people for help, moves the needle, gets things done, those people are willing to help, the ones that end up responding to you. If they dont respond you, its not like they would help you anyways, so it ended up being good thing that you actually open those doors. Because if you dont ask people, they dont know how to help you.Martin: Should you only ask people that you know or?Brian: No, ask people who you have no idea Ask people who are strangers. Thats the beauty of tackling the problem, is that even that you dont know this person, what will bring you together is this problem youre trying to solve. And everyone, I feel, always want something exciting to sink their teeth into, theres not a single person that I met in my life I want to have very boring, unfulfilling life. There are people who want that excitement, how much of that excitement is definitely up for you to discuss with that person, but they will certainly, in the beginning at least, want to dip their toes in there and try to at least help you in some way or fashion.Martin: Ok. Brian, thank you very much for your time.Brian: Thank you.Martin: And if you enjoyed this interview, you can have a voucher over there, clicking and Have a nice day, thank you.